“Will you be there?”
* A new public service message to inspire today’s busy parent.

Children grow up fast. One minute they are singing along to Sesame Street and the next minute they are headed off to college. Most parents are burdened with the guilt of juggling between their careers and spending quality family time that does not involve watching television. Parents dream of rosy slow-mo Hallmark moments where they talk animatedly and give their children high-fives. One of the best kept secrets to successful parenting is simply ‘being there’.

We at Athletes in Action believe that sports helps children develop a positive sense of self, realize their potential and experience success. Our hope is that parents are inspired to ‘be there’ at games as their biggest cheerleaders. You can have your Hallmark moment too. 

“Will you be there?”